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西法特西法特
Jul 30, 2022
In Welcome to the Forum
It’s crucial to design your landing page for intent. For this, you will want to review the top-performing landing pages that you spotted in the previous steps. There are two dimensions that you want to analyze: What do these landing pages talk about? You will want to learn the questions that they answer. What do they offer? Many landing pages will have interactive features such as tools, templates, calculators, etc., so take note of these ideas. Coming back to Asana, its landing page for task management talks about: What is task management? What does task management software do? Key benefits of using task management software One place with all information Prioritize Improve collaboration Track progress Due dates and deadlines Asana features, e.g., “See your tasks in different views” Using team task management tools Create a priority to-do list Start with the most difficult tasks Focus on one task at a time Set deadlines Companies using Asana (logos) CTA It gives you a pretty clear indication of the most important elements (definition, benefits, use cases, and trust signals) that you should include on your landing page. Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. You can also sometimes find useful insights into intent by checking the page’s keyword rankings. For example, if we do this for Asana’s page using the Organic keywords report in Site Explorer, we see that it’s ranking for quite a few terms that include the words “team” or “group”: Filtering for keywords containing certain words in the Organic Keywords report This gives us some insight into the kind of person searching for task management software, which is more likely to be people responsible for managing teams than solopreneurs. It’s information like this that will help us design and create a landing page suited to searchers’ needs. Looking back at the landing page itself, we can also see it gives practical task management tips but does not have an interactive feature. It’s clear then that a well-laid-out, informative landing page is what you want to build to compete with Asana. To contrast this example: This page is the opposite! It doesn’t talk about online stopwatches—it is an online stopwatch. Your strategy to design a competitive landing page will be to create an interactive feature as well.
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