OK, time for confession - when I was a kid, I was a complete Nancy fan. "The Hound" sounds like it's just the best way to spend your time ever. (Of course, this is before I know what a Chief Content Officer is...)
This week, instead of finding out Erin Adler's cell phone passcode or who stole the missing emerald, we're working on "Why isn't this job content ? " and "How can I get better at what I'm doing?" "
On Monday, Brian gave us three rhetorical tools that can help build trust with your audience—and then asked if you should consider putting all of them aside for another option. And on the podcast, I hooked the very nice Bryce Balaton from hell to the client to get his thoughts.
On Tuesday, Kelly Exeter found a couple missing key elements - hooks and big ideas - from the sheer volume of content. Now, you and I both know that the reason we often lack a hook and a big idea is good...hooks and ideas are really hard to come up with. Fortunately, Kelly has some practical, specific advice that can help.
Brian also owns Indie Shopography and has a good presence on the boss project. She shares one of those great, twisty, turny stories that show you Latest Mailing Database how varied entrepreneurial paths can sometimes be.
And on Wednesday, Robert the Bruce channeled the largest ever consulting detective to help us make the decision to move toward mastery.
Our fictional detective's methods are taught by very real, working detectives even now everywhere because he is disciplined and leaves his expertise on stage.
NOTE: For those familiar with the Sherlock Holmes method... no, I am not advocating the use of morphine and/or cocaine.
become an idiot
Idiots are the other side of the master coin.
In order to focus your career on mastering a craft, you eliminate a lot of chores that take up so much time.
Sherlock Holmes can decide which part of the city you'll be walking through recently, from a quick look at the type of startup you'll be in the mud on.
He is a (subjectively) terrible violin player.
At the moment of the meeting, he can tell you what you would have for lunch when you were born, if your brother was an alcoholic, and if you wanted to serve in a war (ho).
He knew nothing about current events or the politics of his time.
He appears to be able to foresee the future, arriving at the conclusion that witnesses who believe he is a no-brainer are correct.
He completely ignored the basic astronomical patterns of stars and planets.
Holmes accomplishes his amazing ability to see the obvious... become an idiot.
The greatness of Sherlock Holmes - and us - is largely defined by what we don't know.
He has a driving professional goal - to engage with the world's best greatest (lowest) criminals. He closed the break, and he didn't care if anyone saw him as less than "full."
All his considerable mental strength is directed in the "basic" approach of deduction, and the few peripheral disciplines that support it.
Distractions pull us in all directions
Repeated boredom drives our other interests. Cultural pressures make us worry that we are missing out on something "important" if we are dedicatedly pursuing our mastery.